Brands are living things. They communicate, act, and react. Create experiences. Build relationships. But how will your small business branding do these things? What will define your style and expression? How will your people engage with customers and prospects? How will you relate to influencers? Will your designers create whatever they feel like doing? Or will they build distinctive qualities in their work, reflecting who you are and what you believe. Read also Does Your Brand Stand Out in a Sea of Competition?
A common mistake is that people regard branding as a logo development project. What many small business owners fail to see is that small business branding is actually managing the feelings and the thoughts of your customers so that you can be sure that your product or service is what they desire and relate that to a look and feel that represents your business.
Tips For Getting Your Small Business Branding Project Underway:
Pick Your Niche
Now this is a fact – you cannot be everything for everybody. If you are trying to please everybody, there is a very real possibility that you are attracting fewer customers than you actually can. Choose a specific niche that you want to focus on and stand for one single thing.
Branding and Website Design
It is important to understand that having a website is not enough. You need to create a professional website that will reflect your small business branding image graphically. If someone recommends your business in today’s market, the internet is certainly the first place where possible customers will look for you. For more info on how to get more leads from your website, click here. Gone are the days of the static websites, therefore be sure your site has the following:
- Clean and simple design
- Social media icons with appropriate links/hyperlinks
- Videos, if any
- Call to actions
- Sign-up forms
- Core pages: About us , Products & Services, Customer Testimonials & Contact Us
Logo Design and Branding
Your logo is the symbol of your company; it is the center of your branding effort. Your logo should represent the image you are trying to present as a company, color, shape design are all factors. Choose colors of success that will also fit your company’s personality. Different colors have different emotions. Here is a list of the psychology behind colors in business.
- Blue: color of trust and strength
- Green: peaceful, health and growth
- White: simplicity and efficiency
- Black: power and authority
- Red: excitement, bold and youthful
- Yellow: uplifting and fast
- Orange: friendly, confidence and cheerful
- Gray: neutral, calming and balance
- Purple: creative and imaginative
- Gold: luxury & prestige
- Brown: comforting & reliable
Your Business Card
Connect with people online and offline. When you meet potential customers in person you give them a card or brochure, right? When you meet through social media you must have your site as branded as your business card, and you must have links to your branded website and blog, just the same. Your social media sites, your email, and your website/blog are you business card and brochure on the internet, take as much care in branding them as you do your printed material!
Consistent Design for Brochures, Stationery, Flyers, and Signs
A consistent brand identity has several clear benefits:
• Boosts your brand’s originality
• Differentiates you from competitors
• Keeps your corporate message on point
• Broadens awareness of your brand
• Promotes brand authenticity
If your current small business brand image is not what you’d like it to be, or if it is not carried consistently across all platforms of your business, you need to find out how to fix it. Whether you are just starting your business or you are an existing entrepreneur, there are ways to make your small business branding attractive for your prospects and clients. If you need help in this area, we’ll be more than happy to be there for you.